Scoop.it Content Director lets you easily project manage your content creation process whether you're a marketing team of one or you have a team or freelance writers contributing to your content strategy.
This article covers the following feature:
- Using drafts and workflows: how to collaborate on content creation with your team or freelance writers.
- Using Scoop.it Content Director integrations with Google Docs to:
- manage new blog post creation using Google Docs and your Smart Calendar;
- schedule or publish validated Google Documents automatically to your CMS (Wordpress, HubSpot) or mini-site (Scoop.it topic pages).
1. Using drafts and workflows: how to collaborate on content creation with your team or freelance writers
Keeping a consistent publishing calendar is never easy. A great way to get more content is to use content curation, but also to involve more people in your writing or curating efforts, whether they are employees or freelance writers.
You also know that content marketing is not an easy job just everybody could master in two clicks, and that's why you want to keep a hand on what is published under your brand.
That's why we built user profiles in the new version of Scoop.it: so that your content marketing manager can leverage resources to participate in the content writing and curating effort!
- Administrators can change user roles from admin to contributor with a drag and drop:- Contributors can now curate and create drafts (and drafts only as only admins control what gets published):- Administrators receive a notification to review and validate the draft (which changes its status to published or scheduled):
2. Using Scoop.it Content Director integrations with Google Docs to manage new content creation and save time publishing it
If you're using Google Docs to create, review and edit blog posts, good news! Scoop.it Content Director lets you attach Google Documents to your draft posts. This means:
- That you can benefit from all the editing features you're used to on Google Docs while still planning your content in your Smart Calendar.
- Even better: once your post is validated, Scoop.it Content Director will format it automatically for your website site if you're using our integration with Wordpress or HubSpot CMS.
What are the benefits of the Google Docs integration work?
A lot of marketers use Google Docs as it's not just a great text editor but it also helps you collaborate with your team or with free-lance content writers. You can annotate comments, suggest edits or make changes dynamically and as a team. By attaching your Google Document to a Scoop.it Content Director post, you can keep doing all of that while managing that post schedule in your Smart Calendar. Once attached, our system will keep the reference to your Google Document for the corresponding post in Scoop.it Content Director. This means that while you're making edits or refining the post in Google Docs, you can for instance change its scheduled time in Scoop.it Content Director.
In addition, if you're using our CMS integrations (with Wordpress or HubSpot), your Google Document will be automatically imported and formatted as a blog post once you validate it in Scoop.it Content Director. No more copy / pasting, fixing badly formatted images or fixing broken H2 tags for SEO: all of this is replicated directly and automatically by our system.
Manage new blog post creation using Google Docs and your Smart Calendar: attach a Google Document to a Scoop.it Content Director post
To get started, create a draft in your Smart Calendar and click on "Attach Google Docs" as shown below:
On the next window, choose to either create a new Google Document or attach an existing one:
You'll be redirected to this page to grant access to your document to your Scoop.it Content Director:
Your Google Documents is now attached to your Scoop.it Content Director post which means you can change its schedule and move it around your Smart Calendar while keeping the connexion with your Google Document.
You can of course edit or remove this connection by respectively clicking Edit or Detach in the post menu in your Smart Calendar:
Schedule or publish validated Google Documents automatically to your CMS (Wordpress, HubSpot) or mini-site (Scoop.it Topic pages)
Once your Google Document has been reviewed and is ready to be published or scheduled, click your draft post from your Smart Calendar and then on Edit:
Then click on "Import content from Google Documents" to import the latest version of your Google Document as a post in your destination:
This will result in your Google Document to be automatically formatted for your destination: either as a post in your CMS (Wordpress, HubSpot...) or as a post on your mini-site (Scoop.it Topic pages). This formatting process is seamless and will use the hypertexts, header tags or images you've included in your Google Document: no more copy/pasting and reformatting needed!
Following this import, simply click on Validate in the view below:
Scoop.it Content Director will prompt you to choose available sharing options:
Simply click on Validate: your post is now ready to be published at the given time you've scheduled it in your Smart Calendar.