[Feature available for Scoop.it Business, Scoop.it Pro and Scoop.it Content Director].
You can measure your topic pages' traffic trends, posts performance and audience engagement with Scoop.it analytics as well as track them with Google analytics.
1. Using Scoop.it analytics for your topic pages
Get started by going to the top right menu of Scoop.it and clicking "analytics":
Note: the above will give you access to analytics for your combined topic pages but you can focus on a specific topic by scrolling down and clicking on any of your topic in the "Performance by topic" section.
The metrics you will see from the Scoop.it analytics include:
- Key Metrics (overview for your entire account or per topic page) since topic or account creation (number of posts/visits/reations/followers, your Scoop.it score) and find out who’s following your topic by clicking on the number of followers.
- Reach: traffic (views & visitors) generated by your topic pages, location of this traffic, referral traffic sources as well as performance of the newsletters you send through Scoop.it.
- Engagement & Leads: find out who your most active readers are within the Scoop.it community and how they're engaged. Track the number of leads converted by your topic pages.
- Curation performance: measure performance for each and every one of your scoops on a granular basis (double click on a scoop from the Curation > Scoops menu to get additional details). Get insights on your publishing activity and if you're curating as a team on the activity of each of your curators.
2. Using Google Analytics to track the performance of your Scoop.it topic pages
To get started, go to Google Analytics: http://www.google.com/analytics/ then enter your credentials to sign in and retrieve your Google Analytics tracking ID or create a new one specifically for your Scoop.it topic pages. Your tracking ID will be in the following format:
Once you have it, copy it and go to your Scoop.it accounts analytics (or if you want to use different Google Analytics tracking ID's on various topic pages, go to the corresponding topic page's analytics) and click on Google Analytics. From there, simply paste your Google Analytics tracking ID in the box as shown
If you'd like to use the same code across all your topic pages, click the corresponding option.
Once you click OK, Google Analytics will start tracking your Scoop.it topic pages' traffic as any of your websites.