Curating Content is a great way to develop visibility, get more traffic, and/or grow thought leadership on the topic you've chosen to cover.
So how does it work?
Traffic on Scoop.it comes from three different types of sources: SEO, internal Scoop.it community and a most important part from social media. Consider Scoop.it as a hub that helps you feed your social media presence, but in a more impacting way, using a format that catches attention and that is great at driving SEO/SMO traffic.
1. Who reads yesterday's paper? Publish frequently
Keep your topic updated with interesting news so that your readers become followers. Give them a reason to come back on your topic and to share your topic with others.
2. Leverage Scoop.it's topic-centric model: people click on their interests so publish relevant content
While people might not know you or your brand as an authority yet, they search for content on their interests and they're more likely to click on tweets or links shared on social media that match them. And when they do, they're more likely to reshare and spread it further. So make sure you have a well-defined topic and don't hesitate to be niche: Scoop.it's topic-centric model will help you be discovered by these people who share your interests, engage them by having them discover related scoops on your topic and spread your curated content further by resharing or rescoop them.
Out of inspiration? Check your suggestions: Scoop.it constantly provides you suggested content to be sure that you're always inspired. And if they're not good enough, read this post to optimize them.
You can also use the bookmarklet to post insteresting articles while browsing the web or "Scoop" a fascinating suggestion from a user.
3. Content is king, context is god: add your point of view to your scoops to be better indexed and drive more engagement
Now that your Scoop.it page has been sent into the wild wild web, you want to make sure of two things:
- that it will engage your visitors
- that it will be indexed in Search engines
To optimize both of these, enrich your scoops with your point of view; by giving context - however short or simple it is - you will bring value to your audience, make it more likely to check out on other scoops on your topic and improve your ranking in Search Engine results.
4. Build it and they won't come: share your curation to initiate the process
While eventually, Scoop.it will let you reach beyond your social graph, getting your content out there is an important first step. Scoop.it makes it easy to cross-post to your favorite platforms: Facebook, LinkedIn, Twitter, Google+ or even your blog on Tumblr or Wordpress and several other platforms and social networks.
To do so, remember to set up your connections by visiting http://www.scoop.it/share/configuration Following that, sharing a scoop to your networks is as simple as checking a box.
5. Build your Interest Graph on Scoop.it
With the above steps completed, you've done your best to be discovered from Social Networks and Search. But how about the Scoop.it community? If you've connected Facebook, Twitter or LinkedIn, you will be able to see topics curated or followed by your friends and contacts by going to your profile and clicking 'My Community'. Pick the ones you like and start building your Interest Graph: they're likely to reciprocate.
But don't stop here, use the Scoop.it Search engine to look up topics to follow. Each time you do so, their curators will be notified and are likely to check your profile to see if you curate topics they're interested in. Over time, you'll build a powerful and priceless community of curators influential in the topics that matter to you. More on that at here.