Scoop.it Business helps companies to increase their online presence. By adjusting their communication according to their topics' detailed stats they can optimize their brand impact on social media.
Once you've created your first digital magazine, it's time to brand it.
1. Customize to your brand's look & feel
To tune your topic go on your Curate page, click on Manage>Customization. There you'll be able to personalize your header, footer, background, fonts, etc. Design your own header containing backlinks to your website. In order to do so, go to Manage> Customization> “Insert HTML” tab and enter your own HTML code. These tips should help you if you don't have any HTML/CSS knowledge.
Please find some great customization examples from users here
2. Host your topic on your domain name
To optimize your brand impact on social media integrate your magazine on your website and get SEO/SMO benefits and traffic on it. Watch this tutorial to learn how to do it:
3. Share on social networks
Spread your topic on social networks to build your audience. Discover how to easily share your topic to Facebook, Twitter, LinkedIn and on other social media.
The most interesting part for those who used the free version before upgrading to Scoop.it Buiness is that you can now add one more Facebook/Twitter/etc. page per topic. In order to do so, on your Curate page go to Manage>Sharing options. The next time you edit an article, these new accounts will appear in your Sharing Options.
4. Analyze your performance
Once you've started to publish content on your topic and to share it, check your stats to discover who are your readers, what they like to read on your topic, etc. to keep them interested. Find out how to use Scoop.it Analytics and Google Analytics.
5. Advanced features
If you have specific needs you would like to discuss, feel free to contact us.